A serum is a lightweight skincare product that contains high concentrations of active ingredients. It is designed to target specific skin concerns such as fine lines, wrinkles, hyperpigmentation, acne, or uneven texture. Serums are formulated with smaller molecules that penetrate deeper into the skin, making them more effective in delivering potent ingredients. Including a serum in your skincare routine can enhance the overall efficacy of your regimen and address specific concerns more directly.

Yes, you can use multiple serums together, especially if you have multiple skin concerns. However, it's important to layer them properly to maximise their effectiveness. Start by applying the serum with the thinnest consistency first, allowing it to fully absorb into the skin before applying the next one. This ensures that each serum can penetrate and work effectively.

Please note - when using actives and acids, we suggest using them in a skin cycling regime (on alternative nights), as layering multiple actives can irritate your skin. If you're unsure about the compatibility of certain serums, it's always helpful to consult a skincare professional

By dividing the serums into smaller bottles, each containing 10ml, we ensure that the product remains fresh and potent. Opening and exposing a large bottle to air and light repeatedly can lead to faster degradation of the active ingredients. With our smaller bottle sizes, you use one at a time, keeping the remaining bottles sealed and protected until they are ready to be used. This helps to preserve the potency of the serum for a longer duration.

When choosing a serum, consider your specific skin concerns rather than your skin type. Start by reading the product information and find the benefits that align with the areas of concern for you. For example, hyaluronic acid is great for hydration, vitamin C helps with brightening, and retinol is effective for anti-aging. It's important to read product descriptions and labels to find the serum that aligns with your skin's needs.

Serums differ from moisturisers and other skincare products in terms of their formulation and function. While moisturisers primarily focus on hydrating and sealing moisture into the skin, serums are concentrated with active ingredients that target specific skin concerns. Serums are typically lighter in texture and have a higher concentration of active ingredients, making them ideal for targeting specific concerns and delivering results faster.