Meet the miracle balm that replaces your double cleanse.

We get it, cleansing can feel like a chore. Makeup, SPF, city pollution, oil build-up... all of it needs to come off, and most routines call for two separate steps to get the job done. A makeup remover or cleansing balm/oil to remove, followed by a cleanser to purify and deeply cleanse. But what if one product could do it all?

Introducing the SumaNurica Purifying Enzyme Cleansing Balm - a revolutionary formula designed to deliver the efficacy of a double cleanse, in one beautifully simple step.

 

 

One Luxurious Balm. Two Essential Steps.

Your skin deserves simplicity that works. Our cleansing balm melts away makeup and impurities with a rich, velvety texture that transforms into a silky milk when activated with water, leaving no residue, no tightness, and no second cleanse required.

99% said it effectively removed makeup, SPF, and daily impurities.*
91% said it outperformed their usual balm or oil cleanser.*

This balm was made for modern routines - fast-paced, effective, and uncompromising. Whether you're removing a full face of makeup, long-wear sunscreen, or the day’s environmental stressors, it does it all, while deeply nourishing your skin.

The Science: Oil Attracts Oil

The idea that “like dissolves like” is more than skincare wisdom – it’s rooted in chemistry. Your skin naturally produces oil (sebum), which binds to dirt, pollutants, and makeup. Traditional water-based cleansers can’t always break through this layer, but oil-based cleansers can.

Our cleansing balm uses this principle to melt away buildup. Its oil-rich formula binds to sebum and impurities, lifting them from the skin without disturbing its natural balance. The result is clean, clear, hydrated skin – free from grime, but never tight or stripped.

 

 

One Product, Three Actions

A balm, an oil, and a milk - this is cleansing, redefined.

Our cleansing balm transforms in three luxurious phases, melting from a silky balm into a light oil, then emulsifying into a milky cleanser on contact with water. Each texture is designed to serve a purpose, working in harmony to deliver a complete cleanse and deep skin nourishment, all in one simple step.

• REMOVE
  The balm phase begins the ritual by effortlessly melting away makeup (even waterproof), SPF, dirt, and excess oil. Enzyme and antibacterial ingredients like Lysozyme and SOD help purify and decongest pores while staying gentle on sensitive skin and the delicate eye area.

“It took off every trace of mascara without stinging.” – Consumer Research Participant*

• CLEANSE
  As it transforms into an oil, then into a milk, the dual-phase technology dissolves both oil-based and water-based impurities, leaving skin deeply cleansed, clarified, and balanced. There’s no need for a second cleanse or harsh surfactants.

97% said their skin felt completely clean and fresh, with no residue.*

• NOURISH
  The final rinse leaves behind more than just clean skin. With calming oils and anti-inflammatory actives, the balm helps replenish lipids, support the skin barrier, and restore hydration. Skin feels soft, soothed, and never stripped—perfectly prepped for the rest of your routine.

92% found it easy to rinse off, with no heavy film or greasy finish.*

Skincare That Works

Whether you’re busy with back-to-back meetings or coming home from a night out, this balm keeps up. Designed for real routines, not just rituals – our cleansing balm is your skin’s multitasking essential. For busy workers, it’s a time-saving hero that removes the day in one effortless step, no second cleanse needed. Skin is left soft, hydrated, and ready for whatever’s next. For frequent makeup wearers, it delivers powerful results without harsh rubbing or residue. From long-wear foundation to waterproof mascara, this balm melts away even the most stubborn makeup while deeply cleansing and nourishing your skin.

Double Down on Clean, Without Doubling Your Routine

The Purifying Enzyme Cleansing Balm proves that luxury and simplicity can co-exist. It’s the no-fuss, high-performance cleanse your routine has been waiting for. Skip the second cleanse. We already included it. 

Shop our Purifying Enzyme Cleansing Balm here or shop the entire SumaNurica range here.

*Protocol: Based on a comprehensive 10-day in-home usage trial with 76 participants, involving daily application and detailed self-reported evaluations.